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All of shirts in the Boom Tho line are 100% original designs by former University of California and current professional basketball player Rod Benson. Upon graduating from Cal in 2006, Rod started a blog called "Too Much Rod Benson," which frequently featured the ambiguous phrase "Boom Tho," a phrase that he and his friends Jason Gant and Ramy Gergess had made up, which most commonly refers to "the occurance of an uncommonly good thing."
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