Orjan Andersson, Adam Friberg and Lasse Karlsson originally developed Cheap Monday jeans to offer in their unique fashion/second-hand stores in Stockholm, Sweden. Cheap Monday is the first line developed under "Weekday Brands", the company formed by rjan, Adam and Lasse. The trio's stores are called, "Weekend" and "Weekday" ... catch the theme? Plus, who has any dough to spend on a fashion obsession after a weekend of partying? We firmly believe that hot fashion does not require haute prices. Cheap Monday's punk rock style comes at a punk rock price, and keeps it real.