Insight Clothing emerged from humble beginnings from Sydney's Northern Beaches in the late 90's as a complimentary line to the already established Insight Surfboards. Fast developing into one of the industries most well regarded and cutting edge clothing labels, Insight is now distributed to countries all over the world. Insight's personality encompasses a lifestyle that surrounds everything surf, skate, art, music, fashion and popular culture. The designers (tsubi's George Gorrow and Sample and Beauty of Nature's Natalie Wood) don't wish to be pigeonholed into a particular 'genre' that limits the ethos behind the brand. They just want to design clothing that they themselves would want to wear.