Undefeated (UNDFTD) was founded in Los Angeles, California by Eddie Cruz and James Bond. Their goal was to offer customers on South La Brea the hardest to find shoes from the best brands. Since then Undefeated has provided sneakerheads with some of the best shoes on the market as well as created some of the best collaborations. Undefeated now has 3 stores in the Los Angeles area, a store in Las Vegas and 2 stores in Japan. The Undefeated brand has also evolved into a sports themed apparel collection featuring quality fleece, tees, hats and accessories. Playing dirty since 2002.