Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is an independent manufacturer of premium apparel, footwear, and skateboarding goods that strives to encompass all the great things about skateboarding, streetwear, and sneaker fashion. HUF is a forward-thinking brand, driven by ideals of self-expression and the freedom of individual belief. The brand’s aesthetic is deeply rooted in American vintage design, with a preference for quality craftsmanship and an appreciation for fine-and-functional modern details. HUF’s Spring ’14 Collection represents everything the company stands for, with a classic west-coast attitude, plenty of floral and tie-dye prints, and the insanely popular plantlife line. Grab some gear below, then follow HUF’s motto: do it yourself, do it in style.