Brand
Founded in 2002 by professional skateboarder Keith Hufnagel, HUF is an independent manufacturer of premium apparel, footwear, and skateboarding goods that strives to encompass all the great things about skateboarding, streetwear, and sneaker fashion. HUF is a forward-thinking brand, driven by ideals of self-expression and the freedom of individual belief. The brand’s aesthetic is deeply rooted in American vintage design, with a preference for quality craftsmanship and an appreciation for fine-and-functional modern details. HUF’s Spring ’14 Collection represents everything the company stands for, with a classic west-coast attitude, plenty of floral and tie-dye prints, and the insanely popular plantlife line. Grab some gear below, then follow HUF’s motto: do it yourself, do it in style.
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HUF

HUF Souvenir S/S Woven Shirt
$49
Retail $69
HUF Birds of Paradise S/S Woven Shirt
$49
Retail $69
HUF Birds of Paradise S/S Woven Shirt
$49
Retail $69
HUF Floral Pullover Hood
$55
Retail $75
HUF Big Script Tee
$22
Retail $30
HUF Blahhh Tee
$22
Retail $30
HUF Classic H Raglan
$24
Retail $32
HUF Classic H Raglan
$24
Retail $32
HUF Wet American Tee
$22
Retail $30
HUF 1986 Easy Short
$28
Retail $38
HUF 1986 Easy Short
$28
Retail $38
HUF Bamboo Easy Short
$28
Retail $38
HUF Copacabana Bucket Hat
$40
HUF Taslan Reversible Bucket Hat
$35
Retail $48
HUF Scout Side Mesh Volley Hat
$26
Retail $36

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