Nudie Jeans Co., one of the most successful Swedish clothing companies, takes great pride in the quality, fit, and durability of its premium denim. At the core and heart of Nudie Jeans is the dry selvedge program, which sources raw materials from Japan and Turkey and caters to hardcore enthusiasts who love and understand the process of breaking in a pair of dry denim. In addition to producing some of the best jeans in the world, Nudie provides The Naked Truth About Denim: don’t wash ‘em. Wearing your jeans day after day without washing personalizes the breaking in process and makes them uniquely your own. Delve into the world of Nudie’s quality craftsmanship and dedication to detail below.