The Hundreds, originally founded in Los Angeles in 2003, is the world’s first social merchandising company– a 2-part lifestyle project that houses both a clothing line and online magazine. Since its inception, The Hundreds’ apparel and accessories lines have spread like wildfire, bringing gear inspired by the Los Angeles Lifestyle and Southern California’s skateboarding, surf, punk, and hip-hop cultures to streetwear junkies across the country. Despite its massive expansion, the brand remains personal and direct, reflective of its community and culture, and fully dedicated to its fan base. The Hundreds consistently turns out some of the freshest threads around, and the Spring ’14 Collection is no different. From graphic tees and hoodies to cool kicks and button-ups, this brand embodies effortless cool.