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As the only Italian sportswear brand still producing products in Italy, Diadora is one of the few sneaker companies that says it emphasizes quality, craftsmanship, and technology, and actually produces products to back it up. Founded in 1948 with a series of climbing boots, Diadora transitioned to ski and après ski footwear before diving headfirst into the sporting sphere -- running, tennis, cycling, and, of course, soccer. Applying Italian heritage to European sportswear, Diadora's retro sneakers and bold colorways -- like the N9000 and S8000 classic '90s running shoes -- are all about tradition and teamwork.
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