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Fred Perry
What began as sweatbands and fitted pique polo shirts for top tennis players at Wimbledon has evolved into an empire dominated by subculture cred. An unlikely symbol of rebellion among teens of the '60s and '70s, the Fred Perry twin-tip polo was adopted by mods, skinheads, and rude boys for its minimal, interpretable, and modifiable appearance. As the first British heritage brand to merge sportswear and streetwear, Fred Perry’s polos, as well as plimsoll sneakers and chukkas, remain cutting-edge symbols of individuality and quality.
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