Levi Strauss is the reason you’re (probably) wearing jeans right now. Adding rivets to denim pants at points of strain (like pockets) in 1873 led to the creation of an emblem of classic all-American style, craftsmanship, and quality. Levi’s has since expanded its range of pants to include modern, skinnier classics like the 508 and 511, as well as the original, relaxed 501. Levi's jackets, too -- from leather and corduroy options, to the classic denim Trucker -- are just as iconic as their pants. You grew up in Levi's. Why stop wearing them now?