Is LRG a skate brand? Yes and no. Founded in California in 1999, LRG (which stands for Lifted Research Group) calls itself a creative lifestyle clothing company, backed by the slogan “Underground Inventive, Overground Effective”. LRG’s printed and color block tees and tanks, patterned woven shirts, joggers, jeans, and non-basic sweatshirts are made to support independent, anti-mainstream lifestyles. Marked by the LRG tree logo and LRG giraffe logo, Lifted Research Group makes innovative clothing that supports your passions, whether that’s skating, surfing, DJ’ing, dancing, drawing, or eating.