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Nudie Jeans Co.
Created out of a passion for wear-forever denim, Sweden’s Nudie Jeans Co. makes raw, selvedge denim that molds to your body and gets better with age. Meant to be worn for a year without washing, Nudie Jeans Co.’s 100% cotton, dry denim (sourced from Japan and Turkey) is intended for long-term wear. Their ultra-popular Thin Finn, Slim Jim, and Steady Eddie silhouettes display your attitude, lifestyle, and personality through fading and creases the more they get worn in. And if you’ve worn your jeans to death, Nudie has repair shops across the globe to patch your holes, and a sustainable recycling program that converts well-loved dry selvedge into rugs and scarves.
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