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Launched as an extension of Shepard Fairey’s work in 2001, OBEY is a wearable medium for spreading Fairey's art and its messages. What began as a sticker of Andre the Giant’s face has grown into an empire of military- and heritage-inspired basics, graphic tees, hoodies, and hats. Rooted in the DIY countercultures of punk rock and skateboarding, OBEY’s designs are inspired by commercial marketing and political propaganda, as well as progressive design and pop culture.
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