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RVCA
Credited with having made the graphic tee premium, RVCA (pronounced "rue-cah") is all about a balance of opposites. Merging skate and graffiti influences, the West Coast brand seeks to give artists a voice and synthesize a range of subcultures. The brand’s name has no meaning and is intentionally ambiguous; RVCA's Greco-Roman stylization emphasizes coexistence and juxtaposition with chevron shapes. While their cut & sew graphic tees were revolutionary for their signature contrast stitching and fabric quality, RVCA’s hats, shorts, flannels, and snapbacks are equally as covetable.
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