Timex

Founded in 1854, TIMEX watches keep steady, reliable time, held in durable casings with classic, versatile silhouettes.

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TIMEX
TIMEX
Timeless Styling + Precision Timekeeping: This Is TIMEX
In an era dominated by technology that goes above and beyond, the phrase "everything you need and nothing you don’t" is something of an anomaly. And yet that’s precisel...
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Timeless Styling + Precision Timekeeping: This Is TIMEX

In an era dominated by technology that goes above and beyond, the phrase "everything you need and nothing you don’t" is something of an anomaly.

And yet that’s precisely what TIMEX is. Founded in 1854, TIMEX watches keep steady, reliable time, held in durable casings with classic, versatile silhouettes. And in an age when apps and operating systems demand weekly updates and entire devices are overhauled biannually, a watch that’s built to last and geared toward functionality that won’t grow outdated is incredibly refreshing.

JackThreads
During the mid-nineteenth century, Connecticut’s Naugatuck Valley was dubbed "The Switzerland of America" for the sheer number of watch manufacturers in the area, TIMEX (formerly the Waterbury Clock Company), included. Today, TIMEX is the only remaining watch company in the region, a testament to its quality, innovation, and ability to adapt to new technologies and cultural currents.
 

Founded with the intent of building less expensive alternatives to high-end European timepieces, Waterbury’s first big success came in the form of the Yankee pocket watch — launched in 1895, retailing for just $1, and selling over 6 million by 1900.

 
The company’s next big hit came at the start of World War I. Machine gunners needed a way to read time while manning their guns, and demanded something more hands-free than a pocket watch. Waterbury modified its women’s Midget pocket watch by adding lugs to which a canvas strap was attached, luminescent hands and numbers, and a crown at 3 o’clock, building one of the first wristwatches ever.
JackThreads
By the 1940s, Waterbury had shifted its attention to military technologies and was the largest producer of fuse timers for precision defense products in the US. To mark its shift from small-town manufacturer to big-time business, Waterbury was renamed United States Time Corporation (aka US Time) in 1944.

Seeking to build an inexpensive, accurate, durable watch for every man and every need, US Time sought out automated production techniques, precision tooling, and simpler designs. What resulted was the TIMEX brand, officially launched in 1950.
 

The TIMEX name was selected for the way it conveyed US Time’s expert technology and general expertise.

 
The subliminal messaging worked. By 1962, TIMEX held the top market share position in the US, and one in every three watches sold was a TIMEX. To further boost the brand’s image, the iconic "it takes a licking and keeps on ticking" ad campaign was launched, tossing TIMEX watches into dishwashers and underneath jackhammers on live television to prove their durability.
JackThreads
Driven by innovation and a desire to bring cutting-edge production methods to an otherwise static industry, TIMEX makes value-driven wristwatches that are built to be passed down from generation to generation without the heirloom price point.

What's more, since TIMEX favors pared-down silhouettes and clean lines, its watches are about as versatile as it gets. Whether the easy-on-the-eyes (and wallet) NATO-style Weekender watch or rugged (but still suit-friendly) Expedition chronograph, these are watches that blend seamlessly with your current wardrobe, lifestyle, and personal style, whether you're chilling out, maxing, relaxing all cool, or suiting up for work.
 

Timeless silhouettes, precision timekeeping, and time-tested durability. It's time for a TIMEX. Get yours at JackThreads.

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