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Founded in 2002 as a premium sneaker store, Undefeated (stylized UNDFTD) founded a clothing line to complement the premium, athletic-meets-military aesthetic of their shop. An underground, urban lifestyle brand appealing first to sneakerheads, Undefeated makes sports-inspired pieces and technical athletic gear for clothing that can be worn to hit the gym or the bar. The brand’s five-strike logo makes its way onto sweatshirts, tees, beanies, snapbacks, and jackets as a symbol of undefeated (and unconquerable) confidence and individuality.
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