At its core, The Hundreds is a 2-part project that houses both a clothing line and online-magazine. Both ends of The Hundreds incorporate their trademark lifestyle, attitude, and personal perspective on street subculture. The Hundreds clothing is inspired by LOS ANGELES LIFESTYLE / CALIFORNIA CULTURE and Southern California's skateboarding, surf, punk, and hip-hop cultures. The design is also reminiscent of 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of "streetwear" at the end of the millennium. The line is sold in limited quantities in the world's most prestigious streetwear and skate boutiques and has been recognized by the industry's leading publications, such as Complex, Streetwear Today, Beinghunted, and Untitled. The Hundreds has also been featured as a cover story in such media as the New York Times Magazine, Giant Robot, KoreAm, MuchMusic Television, and T Magazine. Currently, The Hundreds is stocked in over 250 accounts in every major city of the world. The Hundreds is Huge.
Q+A With The Hundreds
Where and when was your brand founded?
July of 2003 in Los Angeles
What's one piece of clothing that will never go out of style?
The t-shirt because it's utilitarian, comfortable, simple and cheap.
What's one company that inspires you outside of the clothing/sneaker/fashion industry?
Giant Robot because they created their own market.
Name a person, dead or alive, that represents your brandâ€™s attitude.
Johnny Cash. Or at least that's what I'd like to believe. Read the lyrics to "Man in Black."
Give one piece of advice to someone starting off in the clothing/sneaker/fashion industry.
Work hard at what you love, and do it for decades. It's a foolproof plan.
If money was no object, where would you shoot your next lookbook?
Oh wow, maybe in Bolivia? My friend is down there right now and her Instagram photos from the region are breathtaking.
Name 3-5 songs that are regularly played in your office.
This was today. My answer tomorrow will be completely different.
- Sugarcubes "Hit"
- Morrissey "Speedway"
- Guns N Roses "November Rain"
- Lifetime "Ostrichsized"
- Deltron 3030 "Positive Contact"