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Accessories Q2

14 items
Color
Brand
Shape
Frame Material
Frame Color
Accessories Q2

Learn 1

AJ Morgan
Soho
$13.99
$24
Color: Tortoise
Size: OS
Ray-Ban
Clubmaster
$150
Color: Mock Tortoise/Arista
Size: OS
Vans
Spicoli 4 Shades
$12
Color: Black
Size: OS
Ray-Ban
Wayfarer
$150
Color: Black
Size: OS
Vans
Welborn Shades
$9.99
$12
Color: Blue Stone Frosted Translucent
Size: OS
AJ Morgan
Soho
$13.99
$24
Color: Black
Size: OS
AJ Morgan
Franklin
$18.99
$24
Color: Tortoise
Size: OS

AUR = $45.5. Without AJ Morgan & Vans AUR = $104.21

Ray-Ban is a missed opportunity.

Continue to maximize fashion relevant products.

Learn 3

Our customer is willing to try-out fashion styles when the price is right.

They're going to try out fashion in a proven silhouette.

Learn 2

AJ Morgan
Soho
$13.99
$24
Color: Tortoise
Size: OS
Vans
Spicoli 4 Shades
$12
Color: Black
Size: OS
Vans
Welborn Shades
$9.99
$12
Color: Blue Stone Frosted Translucent
Size: OS
AJ Morgan
Soho
$13.99
$24
Color: Black
Size: OS
AJ Morgan
Franklin
$18.99
$24
Color: Tortoise
Size: OS
Vans
Spicoli 4
$8.99
$12
Color: Matte Black/Silver
Size: OS
AJ Morgan
Grad School
$13.99
$24
Color: Tortoise
Size: OS

The keep rate for Sunglasses is 60% but if you remove AJ Morgan & Vans then the keep rate is 39%.

Top 2 kept styles are fashion.

Learn 4

All high AUR brands yield low keep rates.

Not worth the price.

Our guy is keeping lower priced point styles.

Lacking the experience.

Price sensitivity to fashion styles.

High AUR's.

Learn 5

Opportunity to bring in seasonal items earlier in the season.

Offer incentive for higher tier styles.

Better inventory management.

Penetration of the right fashion flow.

Break down page by shape. These anchor grids can improve inventory management.

Manage customer expectations.