AUR = $45.5. Without AJ Morgan & Vans AUR = $104.21
Ray-Ban is a missed opportunity.
Continue to maximize fashion relevant products.
Our customer is willing to try-out fashion styles when the price is right.
They're going to try out fashion in a proven silhouette.
The keep rate for Sunglasses is 60% but if you remove AJ Morgan & Vans then the keep rate is 39%.
Top 2 kept styles are fashion.
All high AUR brands yield low keep rates.
Our guy is keeping lower priced point styles.
Not worth the price.
Lacking the experience.
Price sensitivity to fashion styles.