All styles are from our "good" pricing bucket with a $65 and below AUR.
All styles are neutral core or seasonal basics.
Highly wearable, and versatile.
Sneakers had the highest LTD Keep Rate at 61%
Brands driving 60%+ keep rates are Vans, Reebok, Onitsuka Tiger & PUMA
Brands that drove the lowest keep rates are Puma Collaborations, ASICS Tiger, and Pointer.
Sizing is too small.
The most returned units came from Fish n Chips.
Ordered multiples styles and color for Try-Outs.
Vans not worth the price?
Make bigger investments in the brands, silhouettes and trends we feel good about.
Introduce more seasonal fashion drops we can speak to on a bi-weekly basis.
Launch more "sneak peak" moments on all platforms.
Message discovery brands in a clearer way.
Message whole-size brands in a clearer way.
Give incentive to customers ordering multiple sizes/colors of one style.
Better management of core inventory.
Manage customer expectations.